Methods: Point of Purchase Excitement
If you sell branded products at retail, then you know that much of your success comes from the level of excitement you can generate at the point of purchase. Creating sales at off the shelf can require effective packaging, displays, shelf-talkers, and maybe even sampler programs. We have developed effective packaging for every level of retail from the biggest big box to the smallest hometown boutique. We start with in-store research and your unique selling position. We then craft a point-of-purchase strategy to move inventory through to your target market. Each product and industry are unique, and our systematic approach helps us define and engage customers based on those unique points.