Methods: Responsive P.R.
When you reach a position of brand leadership in a market, it's time to shift activities to retain the business that you've acquired, while making the most of new business opportunities. Responsive public relations becomes an important part of a leading brand's marketing strategy. Because of it's high profile, a leading brand is a target for negative press and even mud slinging. A leading brand needs a public relations strategy that is prepared for crisis management, inoculation against criticism, and most importantly building public good will.